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For Clubs

White Paper: How Customer Churn Impacts Your Bottom Line

The concept of customer churn should be a prominent concern for club owners and directors. Customer churn – which is defined simply as a customer ending their relationship with a company – has a direct impact on customer lifetime value and the ability to grow a business. Club sports are the ultimate recurring revenue business. In an ideal setting, a club acquires a family at a young age, and that family stays with the club until college. However, as most in this space are aware, this is easier said than done. This paper will explore how tracking and managing customer churn is extremely important to the long term success of a club and its ability to grow. ...

Summer Recruiting Checklist

Summer event season kicks off soon! It is imperative to make sure you have a plan going into the summer so the process can be less stressful and you can feel confident knowing you are in control. Here are three things you should be doing to ensure you are on track to have a productive summer recruiting circuit. ...

How To: Write an Email to College Coaches

https://sportsrecruits.wistia.com/medias/tnjoknqgku?embedType=async&videoFoam=true&videoWidth=640   As a high school student athlete, one of the first ways to get on the radar of a college coach in the recruiting process is by sending them a Letter of Interest – or, more aptly titled, an Introductory Email. The email serves as a starting point of your correspondence with that coach

How To: Utilize a Lacrosse Highlight Reel

As important as preparing on the field is for high school student-athletes looking to play in college, it is just as important to prepare off of the field. One of the most vital areas in the recruiting space to prepare for is ensuring you have a highlight reel. A highlight reel is crucial for an athlete looking to attack the recruiting process, because it gives the college coach something to evaluate. It’s a great first-step and serves as an introduction. Read more below. ...

How To: Be Proactive in the Recruiting Process

For many high school athletes, competing collegiately is seen as the end goal of countless tournaments, showcases and in-season games. For many parents of these players, the ability to tell others that their son (or daughter) plays at a specific school is a source of great pride, the fruit of the money, time and effort put into getting their child onto this club team or at that showcase. Consider these numbers, courtesy of the NCAA, for attempting to play a sport collegiately. ...