Communication is a key component of the recruiting process. The exchanges between college coaches and student-athletes are catalysts for movement in the process. Club staffers primarily serve as facilitators of this communication. As such, it is imperative for these organizations to ensure they are advocating on behalf of their players to college coaches in an organized, efficient fashion. Here is how a club can ensure it is doing everything in its power to make this happen.

    Advocating On Behalf of Student-Athletes

    The first step in the college recruiting process should be to ensure student-athletes and their families have the tools they need to be engaged in the process.

    One of those tools is a solid list of Target Schools from which to begin their college outreach. We have discussed this process many times (see here and here), but it is worth re-iterating now. Without a solid foundation from which to build in the recruiting process, it can become chaotic very quickly.

    When a student-athlete reaches out to a college coach, it’s a great idea for club staffers to advocate on their behalf as well. This means getting in touch with a college coach, and letting that school know this player would be a good fit academically and athletically.

    Ideally, the club staffer is including the player’s transcript and highlight videos so the coach does not have to go back and forth to be reminded which player they are discussing.

    While this may sound easy, having access to all of that data – from video files to transcripts – is a challenge. It’s a great idea to centralize this data at your club, which you can read more about here.

    On our platform, the “Link-To” feature allows you to message college coaches right from the platform, and in a few clicks, the student-athletes of your choosing are linked into your email, automatically.

    All of their information – academic, athletic and more – is one click away from the college coach. No attachments needed.

    Make it Easy on College Coaches

    As you are aware, college coaches operate with limited time on their hands.

    Ensuring your communications with them are organized is a must. It will be helpful not only because it will eliminate technical issues, but also because your reputation will be a positive one, which is a plus for future correspondence.

    [ecko_toggle style=”solid” state=”open” title=”Schedule a Demo”]Sign up for a demo here and we’ll show you how this feature can work for your club in under 15 minutes.[/ecko_toggle]

    Be sure your emails contain all of the vital information the college coach will need. This will eliminate the need for any back-and-forth on the coach’s part. Even if the player has sent the information already, it’s likely not readily accessible for the coach.

    Make their lives easy, and don’t make them search for the information of the student-athlete you are discussing.

    On our platform, this is done very simply. As seen above, you are including links directly to your student-athlete’s profile, which houses all of the necessary information.

    The college coach receives your note as a regular email, but has one-click access to everything he or she needs to evaluate a prospect.



    Facilitating communication between college coaches and student-athletes is a very important part of a club staffer’s job description. By doing so in an organized fashion, college coaches can more easily evaluate prospects, while your reputation as a club that makes this process easier increase the credibility of your organization.