We have discussed video and highlight reels at length in this space. The importance of these is vital, so it is time well spent.
However, it may also be helpful to discuss one of the underlying reasons of just why they are important, and how to solve this problem with reasonable, tangible action.
So, here is a look at what one big issue is that relates to video and highlight reels, why it is important, and how to go about combating the problem.
What’s the Issue: The Misnomer of Time.
What That Means: Often, a family will delay production of a highlight reel because they believe time is on their side. So they will wait for a game they played great in, or for some other yet-to-occur event take place.
Why it Matters: The recruiting timeline has accelerated drastically in recent years, and right or wrong, this has necessitated being prepared for the process earlier.
Often times, recruiting may happen quickly. A student-athlete may have a great showcase, camp or tournament and a college coach will be in touch immediately. One of the first things they may ask for is a highlight reel.
The result is a mad scramble to put something together. Not only will this not result in the best possible final product, but it will also open a window for a coach to hear from another player, or to move on thinking your interest may not be genuine.
How to Combat It: First and foremost, do not confuse this with rushing your recruiting process. But having said that, if you would like to play collegiately, it’s something you need to be thinking about.
You don’t want your process to ever become reactive. The reality is that whether you are a top prospect or one that may need a bit more time to develop, being proactive is the best way to ensure you are in control.
How can one be proactive when it comes to a highlight reel? Here are a few simple ways:
Film: Ensure your games are being recorded.
Access: Make sure you have easy access to files.
Quality: Use a professional camera, or hire someone that uses one. If a coach can’t see the play, they can’t recruit you.
Editing Software: Learn how to use it, or pay someone that knows what they are doing.
Online home: You should be able to send a coach a link they can watch easily.
Remember, a highlight reel is part of your athletic resume. You would not head into a job meeting with an incomplete resume, or with something you came up with the night before. There are too many things that could go wrong. The same concept applies here.
So, be sure you are getting in front of the situation. You do not want to be playing catch-up on something this important!
Time may be on your side, but only if you use it well.