Many variables exist when a family is considering a club team.
To learn about how families decide which variables are the most important, we recently conducted an anonymous poll of our club users.
Read below on how many families may need video assistance.
Question
Does your club assist with highlight reels?
Takeaway Data Point
72.12% of respondents (445 of 617) noted how their club does not assist them with highlight reels.
Analysis
We have established that families largely join clubs for their acumen as it relates to the recruiting process. We have learned that price does not seem to be a huge concern at present, families are not hesitant to leave a club, and that this absolutely will hurt an organization looking to grow.
It is no secret that highlight reels are one of the most important aspects of the recruiting process. Yet, the numbers suggest most clubs do not concern themselves with this.
Perhaps this is because it can be an annoyance, costly or some combination of other factors. However, in the competition to keep families and keep them happy, there seems to be a natural opportunity in video to provide real value.
With the youth sports space so large, there are no shortage of companies providing video and other services. It would be wise for a club to affiliate with them in some way and facilitate the building of highlight reels.
Again, this can be looked at as an investment into the club in order to keep families engaged while providing them the best service possible.
